Inventive subject matter of the present disclosure provides systems and methods for computing incentive points for a user by one or more service/product providing entities by dynamically evaluating and quantifying value of a user based on his/her actions, events, impact of such changes on the user and/or his contacts/relationships/social circle, among other like factors. Systems and methods can also be configured to take into account several other parameters such as influence of the user on decision making of others, profile/personality of the user, social contribution, product purchase trend/history, social network level interaction, recommendations, preferences, among other like attributes in order to determine and dynamically change the type, nature, and volume of points/incentives to be given to the us.