A fishing lure for attracting fish species, the fishing lure comprising a body, a first pivot on the body, a second pivot on the body and spaced from the first pivot. A bridge is between the first pivot and the second pivot, the bridge resiliently deformable from a neutral position to a forward position. A pivot arm extends from the first pivot and is operably coupled to the bridge so that deformation of the bridge towards the forward position causes the pivot arm to rotate in a first direction and resilient recovery of the bridge towards the neutral position causes the pivot arm to rotate in a second direction, opposite to the first direction, providing a simulated action of a limb. The body maybe formed to represent a bait species such as a frog, fish, bug, insect, crab, turtle, lizard, fly, cicada, dragonfly, squid, cuttlefish or imaginary creature. Preferably the fishing lure has a first pivot arm and a second pivot arm both operably coupled to the bridge and extended beyond the first pivot and second pivot respectively, to give simultaneous bilateral action.
