The insertion unit support system is provided for a tubular insertion system, and generates lumen information including the shape and location of a lumen based on the pre-acquired information about the lumen of a subject as an observation target that includes image information of two- or higher dimensional images, i.e., three-dimensional images or three-dimensional tomograms, so that the lumen information is used as support information for inserting the insertion unit of an endoscope. The lumens of the subjects targeted for the support of the insertion unit support system may vary in shape and location, and are deformed according to the shape of an inserted insertion unit. Thus, the support information is corrected and updated based on the deformation.