A web conveying apparatus 100 configured to convey a pair of webs 61, 62 folded in the cross direction CD with reference to a folding line. The web conveying apparatus 100 includes a crotch hold bar 110 configured to hold an intermediate web 6 in a conveyable manner with the folded intermediate web 6 stretched in a direction in which the crotch portions get away from the waistline portions and a conveying mechanism 120 configured to convey the intermediate web 6 and hands over the intermediate web 6 to a joint apparatus 200 and a cutting apparatus 300, while the crotch portions 20 are being held by the crotch hold bar 110.
