The present application discloses a meridian point activation therapy apparatus including an input unit (1), a control unit (2), a pulse generator (3), an electrode (4), and a display unit (5). The input unit (1) generates first and second input signals based on an intensity change rate and an intensity stable value selected by the user respectively. The control unit (2) determines the intensity change rate and the intensity stable value selected by the user based on the first and second input signals respectively, sends an excitation signal to the pulse generator (3), and controls the change of the excitation signal based on the intensity change rate and intensity stable value selected by the user. The pulse generator (3) generates a pulse signal based on the excitation signal, the intensity of the pulse signal changes based on the intensity change rate selected by the user, and remains unchanged until the strength stable value selected by the user is reached.