Disclosed is a food or beverage in a transparent container formed by filling a transparent container with a food or beverage containing fruit flesh and/or fruit juice, wherein off-flavor produced by irradiation of light such as sunlight or phosphorescent light is suppressed. In the disclosed food or beverage in transparent container, the transparent container substantially blocks light in the wavelength ranges 300nm-500nm and 550nm-720nm. An example of the food or beverage is ice cream.
