A breakable nonflowing gel bait composition that includes water in a range of about 40% to about 99% by weight of the composition, a toxicant in a range of about 0.0001% to about 25% by weight of the composition, one or more attractants in a combined range from about 1% to about 49% by weight of the composition, a gelling agent in a range of about 0.001% to about 15% by weight of the composition, and wherein the breakable nonflowing gel bait composition is a breakable nonflowing gel.