PROBLEM TO BE SOLVED: To provide a titanium oxide-based antibacterial deodorant obtained through combining acidic substance adsorptive alumina composite oxide particles and titanium oxide-based fine particles including an antimicrobial deodorant metal composition, capable of simultaneously decomposing acidic and basic odorous components, and to provide fluid dispersion of the titanium oxide-based antibacterial deodorant and a product including the titanium oxide-based antibacterial deodorant.SOLUTION: In a titanium oxide-based antibacterial deodorant fluid dispersion, planer crystalline alumina composite oxide fine particle aggregates and titanium oxide-based fine particles including an antimicrobial deodorant metal composition are dispersed.