PROBLEM TO BE SOLVED: To provide a deodorant, a sanitation good containing the deodorant, and a cloth with deodorant function, which can reduce an odor of ammonia, acetic acid and isovaleric acid.SOLUTION: A deodorant of the present invention includes a mixture of metal oxide particles having an average primary particle size of 3 nm or larger and 100 nm or smaller and porous silica particles, in which a specific surface area of the mixture is 100 m/g or larger and 900 m/g or smaller, a decrement of ammonia measured according to a predetermined method is 75% or higher, the decrement of acetic acid is 85% or larger, and the decrement of isovaleric acid is 95% or higher.SELECTED DRAWING: None【課題】アンモニア、酢酸、イソ吉草酸の臭気を減少させることができる消臭剤、それを含む衛生用品、消臭機能付き布を提供する。【解決手段】本発明の消臭剤は、平均一次粒子径が３ｎｍ以上かつ１００ｎｍ以下の金属酸化物粒子と、多孔質シリカ粒子の混合物であって、前記混合物の比表面積が１００ｍ２／ｇ以上かつ９００ｍ２／ｇ以下であり、所定の方法で測定したアンモニアの減少率が７５％以上、酢酸の減少率が８５％以上、かつイソ吉草酸の減少率が９５％以上である消臭剤。【選択図】なし
