‘Petaluma’ is a short-day (June bearing) cultivar similar to ‘Camarosa’ (U.S. Plant Pat. No. 8,708) but with greater productivity, higher quality fruit, and earlier production it is similar to ‘Ventana’ (U.S. Plant Pat. No. 13,469) and ‘Benicia’ (U.S. Plant Pat. No. 22,542), but with a more healthy plant, superior fruit quality, and firmer, better-flavored fruit.