The wrapping (1) for containing and preserving a liquid substance (S) intended to be frozen, comprises at least two containment walls (4, 7) associated the one with the other to define a chamber (2) for containing the liquid substance (S), at least a seat (3), isolated from the containment chamber (2), for housing a temperature reading device (T) for reading the temperature of the liquid substance (S), where the containment walls (4, 7) comprise at least two outer walls (4) which substantially define the outer overall dimensions of the wrapping itself and at least a supporting wall (7) which delimits the seat (3) and which is configured so as to define a through opening through the containment chamber (2).