[PROBLEMS] To provide a fishing bait that can be stored at room temperature for a long period of time and placed on a distribution channel at room temperature, and a method for producing the fishing bait. A fishing bait comprising a fermented fermentation constituent part of a constituent part of a first animal and / or a constituent part of a second animal sprinkled with and / or infiltrated with a fermentation liquid produced during the fermentation. The first animal is a fish, and the fermentation is a fishing bait that is a fermentation for producing a sake burglar. The second animal is a fishing bait. The second animal component is unheated fishing bait. The component part of the second animal is a fishing bait whose surface is colored with a coloring agent. [Selection] Figure 3【課題】常温で長期間保存でき、常温での流通経路に乗せられる釣り餌および釣り餌の製造方法を提供する。【解決手段】第一の動物の構成部位の発酵した発酵構成部位又は/及び前記発酵に際して産生される発酵時液体をまぶし又は/及び浸透させた第二の動物の構成部位からなる釣り餌。第一の動物は魚類であり、前記発酵は酒盗を製造するための発酵である釣り餌。第二の動物は魚類である釣り餌。第二の動物の構成部位は、加熱されていない釣り餌。第二の動物の構成部位は少なくとも表面が着色剤で着色されている釣り餌。【選択図】図3