According to one embodiment, an ultrasound image diagnosis apparatus includes a display and a control circuit. The display is con figured to display an ultrasound image generated based on an echo signal of ultrasound waves transmitted to a site to be diagnosed. The control circuit is configured to measure a measurement target on the ultrasound image of the site to be diagnosed displayed on the display. The control circuit performs a definition function to define the distance between a caliper used to measure the measurement target and a guide used to arrange the caliper at the position of the measurement target, a display control function to control the display of the caliper and the guide arranged to be separated by the distance defined such that the caliper and the guide are integrally movable on the ultrasound image, and a measurement function to measure the measurement target using the caliper.
