The present invention provides an interactive demand response system for controlling and routing power to one or more irrigation systems. According to a preferred embodiment of the present invention, a system is provided which includes a power station load control CPU and a terminal interface module to allow growers to sign up for and selectively override load control events via any web-connected computer, tablet, or smartphone. Further, the present invention preferably generates automated text and email alerts for upcoming load control events including the start and end times for each event. Further, the present invention may provide for displays of current system demand within groups of load control devices before, during, and after load control events. Further the system of the present invention preferably includes the creation and transmission of messages and reports which provide a recap for the power company and/or the growers and which detail the level of participation, power usage, timing of load control events, and the selection of overrides.
