An automatic spring-roll shaping apparatus converts a spring-roll semiproduct into a spring-roll product, and includes a conveying belt disposed on a machine bed, and a rolling device. The rolling device includes a circular rotating tube rotatable between a shaping position, where the spring-roll semiproduct is rotated in a direction, and a release position, where the spring-roll semiproduct is released from the circular rotating tube so as to be moved by the conveying belt to pass past the circular rotating tube.