A device and method for providing assistance in gripping items that is sanitary and flexible. In its simplest embodiment, the device is an elongated elastomeric piece with two ends, each end terminating in an enclosed aperture that can be attached to a device to be gripped. Alternate embodiments include an embodiment with a third hole for thumb assistance from the other hand for placing the strap around the hand of the user and the item to be gripped, an embodiment with a middle hole thereby providing three holes wherein the center hole wraps around the center of a baby bottle while the two end holes wrap around the top and bottom of the baby bottle while providing space between the top and bottom holes for the baby's hands, an embodiment with a y-strap for gripping hand tools and an embodiment with a center long hole to allow for the bend in the knuckles of the hand of the user.