The invention pertains to an IT-based system for facilitating knowledge enhancement of students by creating a pervasive learning environment through in-campus and off-campus interventions. High quality content inputs are provided through automated web-based mashup tools and human domain experts to a cloud-based knowledge management system, which distributes domain-specific content streams to designated knowledge servers catering to a particular institution. The content streams are specific to an institution and subscribed to by an institution based on the academic programmes it offers. These content streams are then distributed locally within the campus to electronic display boards which are connected wirelessly to the knowledge server. The content stream is visible to the student pervasively throughout the campus promoting sub-conscious learning and enhancement in knowledge without active participation. Content streams are also posted in a personalized manner to the various social networking platforms used by the target audience so that knowledge can be delivered pervasively beyond the classrooms.