An ultrasound diagnosis apparatus includes a transmitter, a generator, and an output controller. The transmitter transmits, from an ultrasound probe, push pulses that cause displacement of body tissue according to an acoustic radiation force and transmits, from the ultrasound probe, tracking pulses for observing the displacement of body tissue, which is caused according to the push pulses, in a given scanning area. The generator generates transmission area image data displaying a position to which the push pulses are transmitted. The output controller outputs the generated transmission area image data such that the transmission area image data is superimposed onto medical image data that contains the transmission area.
