As for this invention, the polymer which includes the hydrophobic end which the water soluble synthetic framework and it shares connects, the increase by the salt can bring the rheology like the salt in the surface active agent formulation which includes the surface active agent at the density whose viscous is not effective, personal CARE and buccal cavity CARE, it regards the useful water formulation in application for home, and the group.本発明は、水溶性合成骨格と共有結合した疎水性末端を含むポリマーが、塩による増粘が有効でない濃度で界面活性剤を含む界面活性剤製剤に「塩のような」レオロジーをもたらすことができる、パーソナルケア、口腔ケア、家庭用、及び団体用の応用に有用な水性製剤に関する。