The present invention provides a method for reducing the appearance of wrinkles on skin cosmetic comprising the steps of providing instructions to a user, said instructions directing said user to apply the composition to the periphery of a user's face and not directly to said wrinkles, wherein said composition comprises from about 20 wt. % to about 80 wt. % of a tensor agent; and a dermatologically acceptable carrier; wherein said tensor agent is a polyester/polyurethane block copolymer, and wherein said tensor agent is capable of forming an anisotropic microstructure on skin.