The present invention provides zinc oxide having excellent infrared blocking ability, high whiteness, and excellent texture during use. The present invention relates to trivalent metal-doped hexagonal plate-shaped zinc oxide having an aspect ratio of 2.5 or greater, the trivalent metal-doped hexagonal plate-shaped zinc oxide having a trivalent metal element content based on the zinc element of 0.15 to 5 mol%, a whiteness of 90 or higher, and a powder spectral reflectance at a wavelength of 1500 nm of 80% or less.
