An object of the present invention is to provide a fishing reel that can easily perform a fish luring operation. The fishing reel (100) of the present invention comprises a reel body (1), a winding drum (2), a handle (3), a rotation detecting unit (19), a speed detecting unit (15), a display unit (12), and a display control unit (17). The winding drum (2) is rotatably supported by the reel body (1). The handle (3) is rotatably mounted on the side of the reel body (1). The rotation detecting unit (19) detects the rotation of the winding drum (2). The speed detecting unit (15) detects the rotation speed of the winding drum (2) based on the detection result of the rotation detecting unit (19). The display unit (12) is disposed on the reel body (1) and displays information related to the rotation speed of the winding drum (2). When the winding drum (2) has rotated in the winding direction and the feeding direction, the display control unit (17) converts the rotation speed of the winding drum (2) detected by the speed detecting unit (15) into a preset number of segment corresponding to the rotation speed range of the winding drum (2) and displays on the display unit (12).本發明的課題係在提供一種可使誘魚動作容易地進行之釣魚用捲線器。 本發明釣魚用捲線器(100)具備:捲線器本體(1)、捲筒(2)、手柄(3)、迴轉檢測部(19)、速度檢測部(15)、顯示部(12)及顯示控制部(17)。捲筒(2)係可迴轉地支持於捲線器本體(1)。手柄(3)係可迴轉地安裝於捲線器本體(1)之側部。迴轉檢測部(19)檢測捲筒(2)之迴轉。速度檢測部(15)基於迴轉檢測部(19)之檢測結果而檢測捲筒(2)之迴轉速度。顯示部(12)配置於捲線器本體(1),顯示與捲筒(2)之迴轉速度相關之資訊。顯示控制部(17)在捲筒(2)於捲取方向及送出方向已作出迴轉時,將由速度檢測部(15)所檢測到的捲筒(2)之迴轉速度,變換成相應於捲筒(2)之迴轉速度範圍而預先設定的段數並顯示於顯示部(12)。