PRADEEP ANANTHA,KNIGHT ROBERT T.,GURUMOORTHY RAMACHANDRAN
申请号：
IL20317610
公开号：
IL203176A
申请日:
2010.01.06
申请国别(地区):
IL
年份:
2013
代理人:
摘要：
Example methods, systems, and machine readable media are disclosed herein for determining a subject resonance measurement. An example method includes accessing first neuro-response data obtained from a subject prior to exposure to an advertisement or entertainment and second neuro-response data obtained from the subject after exposure to the advertisement or the entertainment, respectively. The example method includes calculating, using a processor, a first event related potential measurement and a second event related potential measurement based on the first neuro-response data and the second neuro-response data. The example method includes calculating, using the processor, a differential event related potential measurement based on the first event related potential measurement and the second event related potential measurement. In addition, the example method includes determining a subject resonance measurement to the advertisement or the entertainment based on the differential event related potential measurement.
