The present invention integrates a decorative design element into the functional elements of a nasal dilator. The design element includes a predetermined artistic, aesthetic, shape defined by at least a portion of a periphery of at least one layer of the dilator. The nasal dilator thus may decoratively express or represent teams, programs, sports, organizations, sponsors, institutions, clubs, schools, companies, product or service brands, legal entities, individuals, etc. In use the nasal dilator stabilizes and/or expands the nasal outer wall tissues and prevents said tissues from drawing inward during breathing.