Method and system for measuring and ranking a positive or negative response to audiovisual or interactive media, products or activities using physiological signals
Hans C. Lee,Timmie T. Hong,William H. Williams,Michael R. Fettiplace,Michael J. Lee
申请号:
US11846068
公开号:
US08473044B2
申请日:
2007.08.28
申请国别(地区):
US
年份:
2013
代理人:
摘要:
A system and method for calculating a valence value captures an individuals positive or negative response to a media by considering alpha asymmetry of the individuals brain. This valence value can be used to compare media based on an individual or a group of individuals. Events of the media can be contrasted and compared by the valence value as well. Statistical measurements may be taken to improve media.