A process for coating a personal care composition to at least one separation region of a substrate having first and second surfaces, stress the personal care composition at a temperature of frequency and 25 C. of 1Hz providing a support member but having a yield point of 10Pa~2000Pa measured using amplitude sweep is controlled, a step of applying to a portion of the first surface of the substrate a personal care composition, a support surface a step, a second surface of the substrate in contact with the supporting surface of the support member, the support surface has at least one cavity corresponding to the processing area, the wiping member contacting the step, a first surface of the substrate providing a, so that the stress caused by the deformation of the cavity of the substrate is less than the elastic limit of the substrate, the step of deforming the substrate personal care composition is applied on the first surface to the cavity When excess personal care composition is removed, the step of the substrate, resulting in a relative movement between the support member and the wiping member so as to be coated with the isolation region of substantially the personal care composition that corresponds to the cavity a is includes substrate is not deformed permanently, the steps, a step of removing the substrate from the support member, the, process.第1及び第2表面を有する基材の少なくとも1つの分離処理領域上にパーソナルケア組成物をコーティングするプロセスであって、このパーソナルケア組成物が1Hzの周波数及び25℃の温度において応力が制御された振幅掃引を用いて測定した10Pa~2000Paの降伏点を有し、基材の第1表面の一部にパーソナルケア組成物を塗布する工程と、支持面を備える支持部材を提供する工程であって、基材の第2表面が支持部材の支持面に接触し、支持面が処理領域に対応する少なくとも1つの空洞を有する、工程と、基材の第1表面と接触する払拭部材を提供する工程と、基材の空洞への変形により生じる応力が基材の弾性限度未満であるように、その第1表面にパーソナルケア組成物が塗布された基材を空洞へと変形させる工程と、過剰なパーソナルケア組成物が除去され、基材が、実質的に空洞に対応するパーソナルケア組成物の分離領域でコーティングされるように支持部材と払拭部材との間に相対運動をもたらす工程であって、基材が恒久的には変形されない、工程と、支持部材から基材を取り外す工程と、を含む、プロセス。