PROBLEM TO BE SOLVED: To provide a water-in-oil emulsion cosmetic which is high in ultraviolet light-protecting effect and has smooth texture to provide excellent use feeling without creaky feelings, sliminess or stickiness.SOLUTION: The water-in-oil emulsion cosmetic contains (a) 3-20 mass% of ultraviolet scattering agent selected from hydrophobized titanium oxide and an hydrophobized zinc oxide, (b) 0.05-2 mass% of petrolatum and (c) 1-15 mass% of usability improving powder and has viscosity of 100-10,000 mPa s as a whole.COPYRIGHT: (C)2012,JPO&INPIT【課題】紫外線防御効果が高く、かつなめらかで、キシミ感や、ヌメリ、ベタツキのない使用感の良い油中水型乳化化粧料を提供する。【解決手段】(a)疎水化処理酸化チタンおよび疎水化処理酸化亜鉛から選ばれる紫外線散乱剤 3~20質量%と、(b)ワセリン 0.05~2質量%と、(c)使用性改善粉末 1~15質量%と、を含み、全体としての粘度が100~10000mPa・sであるものとする。【選択図】なし