A manufacturing apparatus of an absorbent article with which stripe-shaped elastic members conveyed continuously are mounted on a web conveyed continuously includes a first rotation mechanism configured to convey the elastic members and a second rotation mechanism configured to convey the elastic members supplied from the first rotation mechanism. The distance between a separation point and a contact point is shorter than the turning radius of at least one of the first rotation mechanism and the second rotation mechanism. The rotating velocity of the second rotation mechanism is faster than the rotating velocity of the first rotation mechanism. The elastic members are elongated in the conveyance direction between the separation point and the contact point.