A product useful in assisting one to stop using smokeless tobacco products includes small sponge-like particles having a size similar to shredded tobacco, and moisture content similar to shredded tobacco. The particles further include a flavoring agent and, preferably, a pharmaceutically acceptable stimulant. The particles, preferably shredded sea sponge, can be placed in the mouth as a substitute for shredded tobacco products. They have the same feel as shredded tobacco products, provide a stimulate effect similar to a tobacco product, but do not have any adverse health effects.