Deterring wild bird consumption of animal feed involves, in a location accessible to wild birds, providing non-avian animals an animal feed particle having nutrients susceptible to wild bird consumption and a color that is effective to reduce the wild bird consumption of the animal feed particle. The animal feed particle may be provided alone or in combination with other feed components and fed to a target animal. Producing the particle may involve combining a selected color with nutrients susceptible to wild bird consumption and forming the particle, such as through extruding or pelleting.
