The present invention relates to a means for creating a visual illusion of directional movement based on stationary motion elements referred to as “motion pixels.” In various embodiments, methods for using the directional illusion are provided, such as 1) the measurement and/or assessment of visual performance in active and virtual reality environments, 2) the measurement and/or assessment of acuity, in conjunction with eye trackers so as to measure visual performance in nonverbal or potentially malingering observers, 3) the enhancement of advertising and marketing by drawing attention to a desired symbol, and 4) the enhancement of images so as to produce the appearance of motion in otherwise stationary images.