Methods of enhancing the appearance of a mammal's hair/fur are provided by the administration of an oral nutraceutical or food composition comprising steviol or a steviol precursor, without chromene, for a time sufficient and in an amount effective to enhance the overall appearance of the mammal's hair/fur. The enhancement of the appearance of the mammal's hair/fur includes restoring hair/fur color, lessening hair loss, increasing the thickness of hair, counteracting age-associated hair thinning, and delaying the onset or severity of age-associated hair loss and thinning. A nutraceutical or food which includes steviol or a steviol precursor in an amount sufficient to enhance the overall appearance of a mammal's hair/fur is also provided.La présente invention concerne l'utilisation d'une composition à administrer par voie orale comprenant un extrait de Stevia, des précurseurs du stéviol, ou du stéviol qui améliore l'apparence des cheveux. L'invention concerne en outre des procédés d'amélioration de l'apparence des cheveux par administration par voie orale d'une quantité efficace d'un extrait de Stevia, de précurseurs du stéviol ou de stéviol.