Ramachandran Gurumoorthy;Anantha Pradeep;Robert T. Knight
发明人:
Anantha Pradeep,Robert T. Knight,Ramachandran Gurumoorthy
申请号：
US13730541
公开号：
US10127572B2
申请日:
2012.12.28
申请国别(地区):
US
年份:
2018
代理人:
摘要：
Example methods, apparatus, systems and machine readable media are disclosed herein for selecting advertisement or entertainment location based on neuro-response data. An example method includes analyzing first neuro-response data from a first subject exposed to source material. The example method also includes identifying a candidate location in the source material for introduction of an advertisement or entertainment based on the first neuro-response data. In addition, the example method includes analyzing second neuro-response data from at least one of the first subject and a second subject exposed to a combination of the source material and the advertisement or entertainment inserted in the candidate location. The example also includes determining an effectiveness of the advertisement or entertainment based on the second neuro-response data.
