A holder attachment for rigging used in fishing. The holder includes an elongate unitary body made of an elastic material and has four laterally facing surfaces and two end surfaces. The two end surfaces each have an outwardly opening cavity therein that also opens outwardly at laterally opposite sides. One of the side surfaces has a pair of longitudinally extending and outwardly protruding ribs defining a slot therebetween that opens axially at the oppositely facing end surfaces. The ribs each have a longitudinally extending cavity to define together an elongate channel. The ribs are configured to be forcibly elastically spread apart to facilitate the reception of a fishing rod or pole therebetween and into the channel, a release of the force spreading the ribs apart enabling the elasticity of the material to return to its original shape to hold the rod in the channel.
