A pet toy has an integral noisemaking module or assembly. The module is located within an interior cavity of the pet toy. The module defines an internal protective housing with at least one noisemaking element mounted within the module, such as a squeaker. The squeaker is mounted to a position in the module that results in the squeaker being placed in a protected and offset location as compared to the exterior surface of the toy. Multiple noisemaking elements can be mounted in the module to produce different types of sounds and volumes of sounds. Variable forces placed on the pet toy result in different sounds produced by the noisemaking elements. For example, each noisemaking element may have a different threshold air flow requirement in order to produce sound.
