An artificial fishing lure utilizes gyratory motion of a rotating auger of the lure to provide novel water dynamics while the lure is being pulled through the water in order to entice a fish to strike at the lure. The lure includes a shaft, a head on one end of the shaft, a tail on another end of the shaft, and the auger situated freely on the shaft between the head and the tail for rotation on and about the longitudinal axis of the shaft. The auger has one or more configured external blades along its length. The blade(s) provide a means that rotates the auger through water resistance as the lure is pulled through the water to thereby create novel and enhanced water dynamics.
