A back and neck cushion therapy device for wearing, attaching to a backpack, or placing over a chair. The device can include a pouch with a traction device disposed therein. The traction device can include a head, a body, and a lower back traction. Straps can be connected to the pouch, allowing a user to strap the device about the user. The traction device can have various indention load deflections, providing firmness or softness. The traction device can be shearable, allowing the user to cut the traction device to a custom size. The pouch can be fastened to a backpack. A reversible back and neck cushion therapy device can include two pouches with two traction devices, such that a user can select a firm side or a soft side. The reversible back and neck cushion therapy device can be hung over a chair back.
