A method of follicular muscle and nerve stimulation configured to generate a follicular stimulation effect in high contrast to epidermal stimulation. Steps include performing a plurality of successive longitudinal hair pulls, transverse cascading hair pulls, cascading nape pulls, performing a series of alternating transverse cascading lateral-to-crown pulls crown pulls twisted temple-to-temple pulls and measuring a physiological characteristic of an individual receiving follicular nerve and muscle stimulation using a measuring device. Hair pulls include collecting a set of hair strands, thereby forming a hair strand assemblage, and pulling the hair strand assemblage. Pulls are directed longitudinally and/or transversely. Cascading pulls include releasing portions of the hair strand assemblage in a cascading manner as the hair is pulled.