The invention relates to highly concentrated agents for the preparation of sunscreen final formulations, comprising(a) 15 to 50 wt. % of oily substance,(b) 4 to 30 wt. % of anionic surfactant,(c) 0.5 to 25 wt. % of further co-surfactant which differs from (b),(d) 25 to 75 wt. % of UV filter, and(e) optionally water and/or auxiliary substances to 100 wt. %.and its use for the preparation of sunscreen final formulations and the preparation thereof.