The invention relates to a hygiene product for personal use, which comprises at least an impermeable breathable first layer (11), a liquid-absorbing second layer (12) and a third layer (13) of non-woven fabric intended to be in contact with the skin of the user. The hygiene product can be a sanitary towel, dressing, tampon, absorbent nappy, nursing pad and similar. The absorbent second layer (12) comprises a hydrophilic cotton core formed by separated fibres facing all directions. The absorbent second layer (12) and/or cotton non-woven third layer (13) of the product incorporates a plurality of microcapsules (3) containing active ingredients (32) for treating the skin, said ingredients being encapsulated in an outer cover (31) of biocompatible material that degrades during the use of the hygiene product and releases the active ingredients (32) during the use of the hygiene product (1).