PROBLEM TO BE SOLVED: To provide an external preparation for skin excellent in a percutaneous absorption of a wrinkle improvement component, while being excellent in a skin care effect.SOLUTION: An external preparation for skin is prepared by containing one or more kinds selected from the group consisting of ursolic acid and an ursolic acid derivative, and via a liquid crystal phase. Preferably, the liquid crystal phase contains the following components (A)-(C) as constituents: (A) polyhydric alcohol (B) phosphatide (C) polyglycerol fatty acid ester and furthermore, one or more kinds selected from the group consisting of a fatty acid monoester of polyglycerin and a fatty acid diester of polyglycerin are preferable as the component (C).