To develop an easy-to-eat or an easy-to-drink food product by analyzing a swallowing phenomenon. The swallowing simulation apparatus comprises an oral cavity modeling unit 10 configured to form an oral cavity model 11 formed of oral cavity organs an organ property setting unit 20 configured to set an organ property of each of the oral cavity organs in the oral cavity model 11 an organ movement setting unit 30 configured to set a movement of each of the oral cavity organs in the oral cavity model 11 a food product physical property setting unit 40 configured to set a food product as an analysis target and a physical property of the food product formed by modeling the food product an input unit 81 configured to input a pseudo food product to the oral cavity a movement analysis unit 50 configured to analyze a movement of each of the oral cavity organs and a behavior of the pseudo food product 41 while being swallowed in the oral cavity model 11 using a particle method an evaluation result recording unit 83B configured to record an evaluation result of easiness of eating and easiness of drinking of a food product based on the analysis result a food product prototype result recording unit 83C configured to record a result of an experimental production performed under an appropriately set production condition to have a physical property of the food product determined as appropriate based on the evaluation result and a production condition determiner 84 configured to determine a production condition that sets a physical property of the food product to the physical property determined as appropriate by the physical property determiner 70 based on the prototype result recorded in the food product prototype result recording unit 83C.
