Embodiments are directed to a tug-toy tooth brush. In one example, the tug-toy tooth brush includes a structural frame that provides support for at least one sliding element. The structural frame includes channels that guide the sliding element while sliding within the structural frame. The sliding element is configured to slide from a first position to a second position within the structural frame. The sliding element includes bristles that extrude through the structural frame. The tug-toy tooth brush also includes at least one handle attached to a distal end of the sliding element, where the handle is configured for travel through the structural frame.