An apparatus for applying discrete components of a first substrate to a second substrate includes a programmable servo motor having a shaft. The servo motor is programmed to rotate the shaft in a first phase and a second phase at a variable angular velocity in a single direction. The apparatus also includes a crank member connected with the shaft, a connector link connected with the crank member, and a tamper member connected with the connector link. When the shaft rotates in the first phase, the tamper member travels from a first position to a second position to displace a selected portion of the second substrate into contact with the discrete component.