A vitamin and/or mineral and/or herbal enriched molded animal chew toy. Thevitamins, minerals and/or herbal additives are incorporated into the moldedchew toy under conditions that minimize thermal degradation of such additives.Suitable resins include starch, casein, denatured and partially hydrolizedcasein, thermoplastic polymers and mixtures thereof. In related embodiment,animal chews comprising primarily denatured and partially hydrolized collagenare disclosed, as well as such denatured and partially hydrolized collagen inmixture with vegetable matter, rawhide, animal meal, peanut bits/flour,casein, starch and mixtures thereof.