The present invention relates to a method for promoting in plants which are in need of growth promotion and in a state without disease or pathogen, a plant growth effect selected from of a greener leaf colour, an increase in plant height, an increased shoot growth, an improved plant vigour, and a yield improvement, the method consisting of applying to said plants, to the seeds from which they grow or to the locus in which they grow, a non-phytotoxic, effective plant growth promoting amount of isoflucypram (N-(5-chloro-2-isopropylbenzyl)-N-cyclopropyl-3-(difluoromethyl)-5-fluoro-1-methyl-1H-pyrazole-4-carboxamide) or an agrochemically acceptable salt thereof, wherein the compound is applied to said plants or the locus in which they grow at an application rate of from 0.005 kg/ha to 0.5 kg/ha, or as seed treatment at an application rate of from 0.001 to 250 g/kg of seeds.