The invention comprises a novel pet treat dispenser system wherein a transmitter on a pet collar communicates with a frequency matched receiver in the treat dispenser and causes inserted treats to fall out of apertures in the dispenser. The dispenser has a plush exterior for visual stimulation and reacts to the electronic signal by wobbling, rolling or both. Gravity causes a few treats to eject from apertures in the dispenser upon activation by the pet's collar transmitter. Activation occurs in short pulses so that the pet must continually engage with the dispenser to receive treats. On board intelligent proximity sensors control distance response modes and also prevent unwanted activation when the pet is not sufficiently near the toy.
