A urinary directional device for improving the directional urination of a male user is provided, in which the device comprises a conduit for the passage of urine and having a proximal end adapted for engagement with the penis of the user and having a proximal aperture to enable the passage of urine into the conduit and a distal end having a distal aperture to enable the passage of urine from the conduit, said device having an interior surface and an exterior surface, the interior surface providing one or more of a cleansing, an anti-bacterial or antiseptic or an antifungal function whereby the penis of the user can be cleansed by wiping on the interior surface of the device after urination. Optionally, the exterior surface is formed of an ink-receiving medium to enable high resolution, rapid application advertising to be provided thereon, whilst providing the dual function of fluid absorbency.
