PROBLEM TO BE SOLVED: To provide an application feeling adjusting agent based on objective evaluation of "thickness feeling ", "good feeling of spread", and "glutinous feeling such as sticky".SOLUTION: An application feeling adjusting agent consisting of a water-soluble polymer is characterized by that a viscosity in 25°C when it is added into ion exchanged water to be 1 wt.% is 0.05-0.15 Pa sec at a share rate 100 sec-1, and a maximum peel force in 25°C is 150-270 gf/cm2, and a peel force after 120 seconds in 25°C is 15-30 gf/cm2.COPYRIGHT: (C)2014,JPO&INPIT【課題】「とろみ感」、「伸びの良さ感」、「吸い付くようなもっちり感」の客観的な評価に基づくぬり心地調整剤を提供する。【解決手段】イオン交換水に1重量%になるように添加したときの25℃での粘度が、シェアレート100sec-1のとき0.05~0.15Pa・sec であり、25℃での最大剥離力が150~270gf/cm2、25℃での120秒後の剥離力が15~30gf/cm2であることを特徴とする水溶性高分子からなるぬり心地調整剤。【選択図】なし