PROBLEM TO BE SOLVED: To provide a lure of which a lure body is made of soft material, and that can make right and left swing like that of fish, and in addition, remarkably and stably performs almost S-shape bending.SOLUTION: A lure is configured such that a lure body 2 is made of soft rubber or soft resin, a rear part 4 of the lure body includes at least one thin portion 4a, a head part 3 includes a head body 31 and a resisting body 32, the resistor 32 includes a projection part 34 projecting in a direction apart from the center axis of the lure body 2, part of a fishhook 7 is embedded in the head part 3, and a fishing line connection part 7a of a fishhook projects outward the lure body 2 from the tip end side surface 32a of the resisting body 32.SELECTED DRAWING: Figure 1COPYRIGHT: (C)2018,JPO&INPIT【課題】ルアー本体が軟質素材で形成され、魚らしい左右揺動を可能とし、加えて、略S字状の屈曲が顕著に且つ安定して行える、ルアーを提供する。【解決手段】本発明のルアーは、ルアー本体2が、軟質ゴムまたは軟質樹脂で形成されており、後方部4は1つ以上の肉薄部4aを含み、頭部3は頭部本体31と抵抗体32とを含み、抵抗体32は、ルアー本体2の中心軸から離れる方向に突出した突出部34を含み、釣針7の一部が、頭部3内に埋め込まれ、釣針の釣糸接続部7aが、抵抗体32の先端側面32aからルアー本体2の外方に突き出ている。【選択図】 図1